Brand Management Strategy Measurement Analysis PDF A1d42d8b3

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Brand Management: Strategy, Measurement and Yield Analysis PDF




by Rajagopal : Brand Management: Strategy, Measurement and Yield Analysis

ISBN : #1600219454 | Date : 2013-04-17

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PDF-06724 | Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the customers accrue from those benefits and the psychological or emotional benefits of the products. This notion may be described as what ‘value’ means to a typical loyal customer; and what, ultimately, is the essential nature and character of the brand over time… Brand Management: Strategy, Measurement and Yield Analysis


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Brand Management: Strategy, Measurement and Yield Analysis by by Rajagopal

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